Sagmeister walsh beauty ausstellung mak wien frankfurt

Sagmeister & Walsh: Beauty

The Beauty notebook for the exhibition

Why do beautiful things work better? And how much beauty can function take? Once again, design icon Stefan Sagmeister provides us with an answer that we can live with very well: “Function tolerates masses of beauty. Function becomes much more functional through beauty!”

Together with his studio partner Jessica Walsh, Stefan Sagmeister returns to Museum Angewandte Kunst Frankfurt with a new exhibition project after the great success of his Happy Show. Sagmeister & Walsh: Beauty delivers a multimedia plea for the pleasure of beauty. Interactive installations take us on an entertaining search: What is beauty and why do we feel attracted to it? Numerous examples from graphics, product design, architecture and urban planning show us that beautiful objects, buildings and strategies not only bring more pleasure, but actually work better.

After a brilliant start at the MAK Vienna, Sagmeister & Walsh: Beauty is now available at Museum Angewandte Kunst – go there, take part, feel beautiful!

Sagmeister walsh beauty book nuuna notizbuch

A functional notebook beauty with an elegantly curved pattern on smooth recycled leather. Behind 256 numbered pages of finest Munken paper in a soft white tone and with a subtle dot grid.

Available directly at Museum Angewandte Kunst, in our webshop or in our nuuna store in Frankfurt Sachsenhausen.

Sagmeister & Walsh: Beauty
11. May - 15. September 2019
Museum Angewandte Kunst, Frankfurt am Main